What happens when the phone rings?
You’re busy on a Very Important Task in your office, and the phone rings. More than once. You...
Creating magic moments for your clients
Years ago, I ordered some stocking fillers for my then little daughters from a company called IWOOT.com (I...
Social Media – how to use it to get your phone ringing
“We’re spending £400 a month having our Facebook page managed; could you take a look and see if...
A day in the life of a social savvy estate agent.
When you go about your daily business as an estate agent, do you simply rush from morning meeting...
Direct mail – All you need to know
What is Direct Mail and how you can best use it to target and win the best new...
New Landlords – where to find them and how to get them
How independent letting agents can attract and convert new landlords by using creative and innovative marketing tactics. Landlords...
Buying Boards?
You’re in an MA in a house you really want. It’s a prime property, in a lovely area....
Why I love independent estate and letting agents
I love independent agents. I love you because you give your heart and soul to what you do....
It’s broke, let’s fix it
How the reputation of the estate agency industry is broken and needs fixing, from the inside out. I...
What makes you stand out from the crowd?
What is a USP? It stands for ‘unique selling proposition’ but this is a bit misleading. You see,...