Apple versus Facebook – what does it mean for estate agents?
Two of the biggest companies of our lifetime are fighting. The fallout will be the single biggest change in internet advertising history. This is big news. HUGE. What’s it all...
5 ½ Simple Tools to Win More Landlords
The hardest thing I’ve ever done… Marketing for letting agents is really, really hard. It’s ok for sales agents. They can send out letters to properties on the market, and...
Networking for estate agents
The room was full of people in stern suits. Even the women. Everyone seemed to know each other. I’d been up since 5am and didn’t feel ready to ‘network’, yet...
How to be a negotiation ninja
“I’ve just got an offer on Green View!” It was first thing on a Monday morning and Maria – our Client Executive – was thrilled. Green View had been for...
The 5 Top challenges estate agents face – and our solutions
Is yours in this list? Ask a business owner what’s holding them back from reaching their goals, and they’ll usually tell you one of three obstacles: time, money, energy. These...
The 3 Cs that will help you survive this crisis
We are living in unreal times, for sure. No one really knows what’s going to happen over the coming months, and that’s a scary thought for agency owners like us,...
Customer acquisition – the cold hard truth
Warning: don’t read this post if you have a less-than-robust constitution. It’s pretty radical stuff. Around 80% of independent agents cite ‘word of mouth’ as their primary source of business?...
Plan for a Super Successful 2020
Welcome to 2020!! We’re at that time of year when people wish each other a great new year. But wishing won’t bring you success. Planning will. And we know statistically...
Get Through More Doors in 2020 CORNERSTONE 3: DIGITAL MARKETING FUNNELS
If you’ve been following this series on How to Get Through More Doors in 2020, you’ll have read the previous two posts on Direct Mail and Content. This final piece...
Get Through More Doors in 2020 CORNERSTONE 2: CONTENT
6 Reasons to create content for your independent estate agency The first blogpost in this series was on Cornerstone 1: Direct Mail. Now let’s turn our attention to the topic...