The four types of photography you need to market high value homes
Photography is the most important element of your bespoke property marketing, where you can most effectively demonstrate differentiation....
5 Ways to get more done in less time
Do you find it difficult to focus on one task? Do you arrive at the office in the...
7 Content secrets to convert clicks to clients
Do you frequently find yourself wishing someone would actually tell you how to use content to generate leads?...
Email marketing for estate agents
Email marketing is abused and underused by most independent estate agents. But if you know what you’re doing,...
FAQs on attracting and converting high value homes
For the last decade and a half, I’ve been teaching independent agents how to target, attract, convert and...
What happens when the phone rings?
You’re busy on a Very Important Task in your office, and the phone rings. More than once. You...
The cost and reward of your integrity
As I sit across the kitchen table from Bob, I just know this isn’t going to work. Bob...
Creating magic moments for your clients
Years ago, I ordered some stocking fillers for my then little daughters from a company called IWOOT.com (I...
Making the boat go faster: spend time on the tasks that matter
Do you sometimes feel that time is passing you by? That you sit down to work on the...
6 Top ideas to get your direct mail noticed
What exactly is direct mail? Is it canvassing? Is it leaflets? Is it postcards? Direct mail is actually...