tips

First, last or middle?

12 years ago 2 years agoAgency Marketing, Brand and Positioning, Estate Agencyadvice, blog, creative marketing, social media, strategies, tips, winning instructions

When you go out to a valuation, would you choose to be the first agent to go in?...

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Can your ideal client please step up

12 years ago 2 years agoAgency Marketing, Core Values, Direct Mail, Landlordscommunication strategy, strategies, tips, winning instructions

Let me introduce you to my client, Mark; in his late forties, and running his own independent agency....

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Is your diary running your business?

12 years ago 2 years agoAgency Marketing, Direct Mailadvice, blog, communication strategy, estateagent, strategies, tips

Has anyone seen my weekend? I’m sure it was right here, and now it’s gone. And when I...

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There’s profit in pizza

12 years ago 2 years agoAgency Marketing, Content Marketing, Core Values, Productivity, Social Mediaadvice, blog, estate agent, marketing, strategies, tips, winning instructions

Most days, I chat to an estate agent about their biggest challenges.  Up and down the country; single...

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Never knock the competition

12 years ago 2 years agoBrand and Positioning, Estate Agency, Recruitment and Trainingadvice, blog, communication strategy, landlords, strategies, tips, winning instructions

Never knock the competition. My dad taught me this; he was a star sales rep in the 70s,...

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I don’t sell property – I sell viewings

12 years ago 2 years agoAgency Marketing, Direct Mail, Productivityadvice, blog, communication strategy, instructions strategies, marketing, strategies, tips, winning instructions

This was said to me yesterday, by Chris Wood of PDQ in Penzance (@PDQProperty on Twitter) and it’s...

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What’s your audience worth?

12 years ago 2 years agoAgency Marketing, Direct Mail, Productivityadvice, Agency Marketing, blog, creative marketing, Directmail, Facebookads, Productivity, PropertyMarketing, strategies, tips, winning instructions

Why your audience is your most valuable asset, and how to look after it I posted this picture...

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When did estate agents become marketers?

12 years ago 2 years agoAgency Marketing, Core Values, Direct Mail, Productivityadvice, blog, communication strategy, creating content, CustomerAcquisition, DigitalMarketing, Estateagents, profit, strategies, tips

An estate agent friend of mine asked me the other day, “Sam, give me a better term for...

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What do estate agents say when asked “What do you do?”

12 years ago 2 years agoDirect Mail, Recruitment and Trainingblog, creating content, creative marketing, strategies, tips, winning instructions

What do you say, when someone asks you “What do you do?” Do you reply, “I’m an estate...

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Why you don’t need an app

12 years ago 2 years agoLead generation, Marketing, Productivity, Recruitment and Trainingadvice, creative marketing, estateagent, instructions, landlords, marketing, negotiation, smashing the competition, strategies, tips

Where’s your phone, right now? I bet that it’s not more than three feet from you; am I...

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