The Secret Shopper Strategy
The Secret Shopper Strategy proves that every client call matters. Mystery shopping reveals strengths, weaknesses, and paths to performance.
Email marketing for estate agents
Email marketing is abused and underused by most independent estate agents. But if you know what you’re doing,...
How to compete with the online agents
Do you feel stuck and unable to grow your business? Is overwhelm, confusion and firefighting keeping you from...
Facebook for Estate Agents – the new stuff you need to know. (Don’t panic; it’s all good.)
Everything you need to know to make your Facebook page work for you. Facebook has changed. A lot....
The best vendors are actually your previous purchasers
Why your previous purchasers could be your best source of instructions. A friend of mine – Helen –...
How to conduct the perfect viewing
Is there any such thing as the ‘perfect viewing’? Maybe not, but there are some things you can...
Are you an award-winning agent?
Even if you didn’t enter, you may have noticed the Times Estate Agent of the Year Awards took...
Are you suffering from Superhero Syndrome?
Do you believe that you are literally the only person in your business who can do things the...
Give your clients the red carpet treatment
Last weekend, a friend and I met for tea and scones in a lovely country pub close to...
First, last or middle?
When you go out to a valuation, would you choose to be the first agent to go in?...