It’s not about the house
When you are in the valuation appointment with a potential vendor, what are you selling? Some agents would...
What’s your audience worth?
Why your audience is your most valuable asset, and how to look after it I posted this picture...
When did estate agents become marketers?
An estate agent friend of mine asked me the other day, “Sam, give me a better term for...
Who’s your pacemaker?
Do you ever watch the London Marathon or the Great North Run? I do, with a mixture of...
What do estate agents say when asked “What do you do?”
What do you say, when someone asks you “What do you do?” Do you reply, “I’m an estate...