Direct Mail

Can your ideal client please step up

7 years ago 3 months agoAgency Marketing, Core Values, Direct Mail, Landlordscommunication strategy, strategies, tips, winning instructions

Let me introduce you to my client, Mark; in his late forties, and running his own independent agency....

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Unpack your service

7 years ago 3 months agoAgency Marketing, Brand and Positioning, Core Values, Direct Mail, Landlords, Social Mediaadvice, blog, letting agent, marketing, smashing the competition, social media

How to add huge value with a little show and tell Ask Mr and Mrs Joe Public what...

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Is your diary running your business?

8 years ago 5 months agoAgency Marketing, Direct Mailadvice, blog, communication strategy, estateagent, strategies, tips

Has anyone seen my weekend? I’m sure it was right here, and now it’s gone. And when I...

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The perfect valuation visit – Sam’s blueprint

8 years ago 3 months agoAgency Marketing, Community Building, Core Values, Direct Mail, Social Mediaadvice, blog, instructions, letting agent, winning instructions

At HomeTruths, we – that is, my consultants and I – offer a free consultation to homeowners who...

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I don’t sell property – I sell viewings

8 years ago 3 months agoAgency Marketing, Direct Mail, Productivityadvice, blog, communication strategy, instructions strategies, marketing, strategies, tips, winning instructions

This was said to me yesterday, by Chris Wood of PDQ in Penzance (@PDQProperty on Twitter) and it’s...

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It’s not about the house

8 years ago 3 months agoBrand and Positioning, Direct Mail, Recruitment and Training, Social Mediaadvice, blog, communication strategy, estate agent, marketing, MarketingChallenge, Recruitment, winning insructions, winning instructions

When you are in the valuation appointment with a potential vendor, what are you selling? Some agents would...

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What’s your audience worth?

8 years ago 3 months agoAgency Marketing, Direct Mail, Productivityadvice, Agency Marketing, blog, creative marketing, Directmail, Facebookads, Productivity, PropertyMarketing, strategies, tips, winning instructions

Why your audience is your most valuable asset, and how to look after it I posted this picture...

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When did estate agents become marketers?

8 years ago 3 months agoAgency Marketing, Core Values, Direct Mail, Productivityadvice, blog, communication strategy, creating content, CustomerAcquisition, DigitalMarketing, Estateagents, profit, strategies, tips

An estate agent friend of mine asked me the other day, “Sam, give me a better term for...

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Who’s your pacemaker?

8 years ago 3 months agoBrand and Positioning, Customer Acquisition, Direct Mail, Estate Agency, Recruitment and Trainingblog, communication strategy, creating content, database, strategies

Do you ever watch the London Marathon or the Great North Run? I do, with a mixture of...

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What do estate agents say when asked “What do you do?”

8 years ago 3 months agoDirect Mail, Recruitment and Trainingblog, creating content, creative marketing, strategies, tips, winning instructions

What do you say, when someone asks you “What do you do?” Do you reply, “I’m an estate...

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