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Recent Posts

  • Why Your Estate Agency Needs a Market Response Plan (Before It’s Too Late)
  • How To Create a Culture that Turns a Staff Headache into a DreamTeam
  • How to Create a Stylish Property Description Using AI
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  • Are we over-styling homes?
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Estate agent marketing needs a new approach

10 years ago 2 years agoAgency Marketing, Brand and Positioning, Core Values, Direct Mailblog, creating marketing, instructions, live video, strategies, tips, winning insructions

When I look at agent marketing – both property marketing, and brand advertising – I often despair. Most...

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What they think of you

10 years ago 3 years agoDirect Mail, Recruitment and Trainingadvice, blog, communication strategy, live video, strategies, tips, winning insructions, winning instructions

When people ask you, “What do you do?”, what do you say? Do you say, “I’m an estate...

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Give your clients the red carpet treatment

11 years ago 2 years agoAgency Marketing, Brand and Positioning, Core Values, Direct Mail, Estate Agencyadvice, blog, communication strategy, live video, strategies, tips

Last weekend, a friend and I met for tea and scones in a lovely country pub close to...

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What – No Stock?? Three steps you can take – right NOW.

11 years ago 2 years agoBrand and Positioning, Direct Mail, Productivity and workflow, Property Marketing, Recruitment and Trainingadvice, blog, instructions, PropertyMarketing, strategies, tips, winning instructions

An agent called me today, from Nottinghamshire. “Help – I’ve no stock left”, she said. “How many properties...

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What gets you out of bed in the morning?

11 years ago 3 years agoAgency Marketing, Direct Mailadvice, blog, instructions, live video, strategies, tips, winning instructions

Do you bounce out of bed before the alarm every morning, with a spring in your step and...

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Can your ideal client please step up

11 years ago 2 years agoAgency Marketing, Core Values, Direct Mail, Landlordscommunication strategy, strategies, tips, winning instructions

Let me introduce you to my client, Mark; in his late forties, and running his own independent agency....

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Unpack your service

11 years ago 3 years agoAgency Marketing, Brand and Positioning, Core Values, Direct Mail, Landlords, Social Mediaadvice, blog, letting agent, marketing, smashing the competition, social media

How to add huge value with a little show and tell Ask Mr and Mrs Joe Public what...

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Is your diary running your business?

11 years ago 2 years agoAgency Marketing, Direct Mailadvice, blog, communication strategy, estateagent, strategies, tips

Has anyone seen my weekend? I’m sure it was right here, and now it’s gone. And when I...

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The perfect valuation visit – Sam’s blueprint

11 years ago 2 years agoAgency Marketing, Community Building, Core Values, Direct Mail, Social Mediaadvice, blog, instructions, letting agent, winning instructions

At HomeTruths, we – that is, my consultants and I – offer a free consultation to homeowners who...

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I don’t sell property – I sell viewings

11 years ago 2 years agoAgency Marketing, Direct Mail, Productivityadvice, blog, communication strategy, instructions strategies, marketing, strategies, tips, winning instructions

This was said to me yesterday, by Chris Wood of PDQ in Penzance (@PDQProperty on Twitter) and it’s...

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