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Recent Posts

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Brand and Positioning

Dealing with the social savvy seller – my top seven tips

11 years ago 2 years agoBrand and Positioning, Core Values, Property Marketingadvice, blog, instructions, letting agent, live video, strategies, tips

I was in a local café the other day for a meeting.  We ordered food, and my crabcakes...

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First, last or middle?

11 years ago 2 years agoAgency Marketing, Brand and Positioning, Estate Agencyadvice, blog, creative marketing, social media, strategies, tips, winning instructions

When you go out to a valuation, would you choose to be the first agent to go in?...

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Unpack your service

11 years ago 3 years agoAgency Marketing, Brand and Positioning, Core Values, Direct Mail, Landlords, Social Mediaadvice, blog, letting agent, marketing, smashing the competition, social media

How to add huge value with a little show and tell Ask Mr and Mrs Joe Public what...

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Never knock the competition

11 years ago 2 years agoBrand and Positioning, Estate Agency, Recruitment and Trainingadvice, blog, communication strategy, landlords, strategies, tips, winning instructions

Never knock the competition. My dad taught me this; he was a star sales rep in the 70s,...

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It’s not about the house

11 years ago 2 years agoBrand and Positioning, Direct Mail, Recruitment and Training, Social Mediaadvice, blog, communication strategy, estate agent, marketing, MarketingChallenge, Recruitment, winning insructions, winning instructions

When you are in the valuation appointment with a potential vendor, what are you selling? Some agents would...

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Should estate agents blog?

11 years ago 2 years agoBrand and Positioning, Productivity and workflow, Recruitment and Trainingadvice, Agency Marketing, agencymarketing, blog, communication strategy, ContentMarketing, creative marketing, instructions, marketing

Estate agents are busy people right now. Keeping valuation appointments coming in, organising viewings, sales progression, and generally...

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Who’s your pacemaker?

11 years ago 2 years agoBrand and Positioning, Customer Acquisition, Direct Mail, Estate Agency, Recruitment and Trainingblog, communication strategy, creating content, database, strategies

Do you ever watch the London Marathon or the Great North Run? I do, with a mixture of...

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