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Brand and Positioning

What are you worth?

11 years ago 2 years agoAgency Marketing, Brand and Positioningadvice, blog, communication strategy, strategies, tips, video, winning instructions

Picasso was once enjoying a double espresso in his favourite café in Paris, when he was accosted by...

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How to conduct the perfect viewing

11 years ago 2 years agoAgency Marketing, Brand and Positioning, Estate Agencycreating content, live video, strategies, tips, video, winning instructions

Is there any such thing as the ‘perfect viewing’? Maybe not, but there are some things you can...

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How different are you?

11 years ago 2 years agoAgency Marketing, Brand and Positioningadvice, blog, letting agent, live video, strategies, tips, winning instructions

Most estate agents say they’re different, but are they, really? Here are six bullet points taken from an...

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Know it all, yet?

11 years ago 2 years agoAgency Marketing, Brand and Positioningestate agent, live video, strategies, tips, winning instructions

When I deliver training, or make a presentation, the majority of my audience is there to learn.  Willingly,...

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You get the clients you deserve

11 years ago 3 years agoAgency Marketing, Brand and Positioningcommunication strategy, letting agent, live video, tips, winning instructions

My youngest daughter – Tess – is heartbreakingly and very worryingly beautiful.  She has long blonde hair, and...

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Are you suffering from Superhero Syndrome?

11 years ago 2 years agoAgency Marketing, Brand and Positioning, Estate Agency, Social Mediaadvice, blog, communication strategy, live video, winning insructions, winning instructions

Do you believe that you are literally the only person in your business who can do things the...

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The pumpkin plan formula

11 years ago 2 years agoAgency Marketing, Brand and Positioning, Core Valuescreative marketing, live video, marketing, winning insructions, winning instructions

What prize-winning pumpkin farmers can teach us about growing our agencies I’ve just read this book – The...

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Give your clients the red carpet treatment

11 years ago 2 years agoAgency Marketing, Brand and Positioning, Core Values, Direct Mail, Estate Agencyadvice, blog, communication strategy, live video, strategies, tips

Last weekend, a friend and I met for tea and scones in a lovely country pub close to...

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What – No Stock?? Three steps you can take – right NOW.

11 years ago 2 years agoBrand and Positioning, Direct Mail, Productivity and workflow, Property Marketing, Recruitment and Trainingadvice, blog, instructions, PropertyMarketing, strategies, tips, winning instructions

An agent called me today, from Nottinghamshire. “Help – I’ve no stock left”, she said. “How many properties...

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How to keep your phone ringing

11 years ago 2 years agoAgency Marketing, Brand and Positioningadvice, blog, creative marketing, estateagent, live video, marketing

I was in an agent’s office recently, and the phones were mostly silent.  I asked her if that...

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