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winning instructions

Fixflo – the app all letting agents need

11 years ago 4 years agoRecruitment and Trainingadvice, blog, communication strategy, estateagent, live video, negotiation, winning insructions, winning instructions

I met an interesting guy at a recent ARLA event, with an even more interesting product, and I...

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Can your ideal client please step up

11 years ago 2 years agoAgency Marketing, Core Values, Direct Mail, Landlordscommunication strategy, strategies, tips, winning instructions

Let me introduce you to my client, Mark; in his late forties, and running his own independent agency....

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The perfect valuation visit – Sam’s blueprint

11 years ago 2 years agoAgency Marketing, Community Building, Core Values, Direct Mail, Social Mediaadvice, blog, instructions, letting agent, winning instructions

At HomeTruths, we – that is, my consultants and I – offer a free consultation to homeowners who...

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There’s profit in pizza

11 years ago 2 years agoAgency Marketing, Content Marketing, Core Values, Productivity, Social Mediaadvice, blog, estate agent, marketing, strategies, tips, winning instructions

Most days, I chat to an estate agent about their biggest challenges.  Up and down the country; single...

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Never knock the competition

11 years ago 2 years agoBrand and Positioning, Estate Agency, Recruitment and Trainingadvice, blog, communication strategy, landlords, strategies, tips, winning instructions

Never knock the competition. My dad taught me this; he was a star sales rep in the 70s,...

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I don’t sell property – I sell viewings

11 years ago 2 years agoAgency Marketing, Direct Mail, Productivityadvice, blog, communication strategy, instructions strategies, marketing, strategies, tips, winning instructions

This was said to me yesterday, by Chris Wood of PDQ in Penzance (@PDQProperty on Twitter) and it’s...

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It’s not about the house

11 years ago 2 years agoBrand and Positioning, Direct Mail, Recruitment and Training, Social Mediaadvice, blog, communication strategy, estate agent, marketing, MarketingChallenge, Recruitment, winning insructions, winning instructions

When you are in the valuation appointment with a potential vendor, what are you selling? Some agents would...

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What’s your audience worth?

11 years ago 2 years agoAgency Marketing, Direct Mail, Productivityadvice, Agency Marketing, blog, creative marketing, Directmail, Facebookads, Productivity, PropertyMarketing, strategies, tips, winning instructions

Why your audience is your most valuable asset, and how to look after it I posted this picture...

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What do estate agents say when asked “What do you do?”

11 years ago 2 years agoDirect Mail, Recruitment and Trainingblog, creating content, creative marketing, strategies, tips, winning instructions

What do you say, when someone asks you “What do you do?” Do you reply, “I’m an estate...

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First, locate your rabbit

11 years ago 2 years agoCore Values, Marketing, Productivity, Recruitment and Training, Winning instructionsadvice, blog, communication strategy, creative marketing, instructions, letting agent, marketing, winning instructions

In his film Phenomenon, John Travolta plays a character who gets hit by lightning, unexpectedly rendering him a...

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