Clever Canvassing
How not to chuck your money away on campaigns that don’t work. Do you have a recent canvassing...
You Get the Clients You Deserve
My youngest daughter – Tess – is heartbreakingly and very worryingly beautiful. She has long blonde hair, and...
Email Marketing – How to use it to Get more Valuations
Email is still the best form of marketing. It’s cheap, direct and it works because largely, it’s permission-based;...
The Power of Prediction Marketing – What it is and why it matters to you
By the time a vendor calls you to book a valuation, you’re already too late. You’ve either won...
The 7 most popular tips of 2016
Every week during 2016 I emailed a tip to help independent estate and letting agents. Did you get...
My 5 step formula to attract new landlords
I’m fascinated by marketing. I love learning about what makes someone respond to this advert, but not that...
New Landlords – where to find them and how to get them
How independent letting agents can attract and convert new landlords by using creative and innovative marketing tactics. Landlords...
Why I love independent estate and letting agents
I love independent agents. I love you because you give your heart and soul to what you do....
The very best marketing is free (except when it’s not)
Yesterday I had a guy on the phone, trying to flog me Adwords. He insisted that it’s the...
How to conduct the perfect viewing
Is there any such thing as the ‘perfect viewing’? Maybe not, but there are some things you can...