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communication strategy

You get the clients you deserve

11 years ago 3 years agoAgency Marketing, Brand and Positioningcommunication strategy, letting agent, live video, tips, winning instructions

My youngest daughter – Tess – is heartbreakingly and very worryingly beautiful.  She has long blonde hair, and...

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Are you suffering from Superhero Syndrome?

11 years ago 1 year agoAgency Marketing, Brand and Positioning, Estate Agency, Social Mediaadvice, blog, communication strategy, live video, winning insructions, winning instructions

Do you believe that you are literally the only person in your business who can do things the...

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Give your clients the red carpet treatment

11 years ago 1 year agoAgency Marketing, Brand and Positioning, Core Values, Direct Mail, Estate Agencyadvice, blog, communication strategy, live video, strategies, tips

Last weekend, a friend and I met for tea and scones in a lovely country pub close to...

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What to do when the vendor chooses another estate agent

11 years ago 1 year agoAgency Marketing, Core Valuesadvice, blog, communication strategy, live video, strategies, tips

A lovely agent called Brian wrote to me this week. He had an interesting question: “What can I...

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Fixflo – the app all letting agents need

11 years ago 4 years agoRecruitment and Trainingadvice, blog, communication strategy, estateagent, live video, negotiation, winning insructions, winning instructions

I met an interesting guy at a recent ARLA event, with an even more interesting product, and I...

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Can your ideal client please step up

11 years ago 1 year agoAgency Marketing, Core Values, Direct Mail, Landlordscommunication strategy, strategies, tips, winning instructions

Let me introduce you to my client, Mark; in his late forties, and running his own independent agency....

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Is your diary running your business?

11 years ago 1 year agoAgency Marketing, Direct Mailadvice, blog, communication strategy, estateagent, strategies, tips

Has anyone seen my weekend? I’m sure it was right here, and now it’s gone. And when I...

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Ditch the tech!

11 years ago 1 year agoAgency Marketing, Community Building, Landlordsadvice, blog, communication strategy, email marketing, estate agent, estateagent, instructions

I conducted a mystery shop this week.  I called an agent, and spoke to a lovely lady called...

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Never knock the competition

11 years ago 1 year agoBrand and Positioning, Estate Agency, Recruitment and Trainingadvice, blog, communication strategy, landlords, strategies, tips, winning instructions

Never knock the competition. My dad taught me this; he was a star sales rep in the 70s,...

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I don’t sell property – I sell viewings

11 years ago 1 year agoAgency Marketing, Direct Mail, Productivityadvice, blog, communication strategy, instructions strategies, marketing, strategies, tips, winning instructions

This was said to me yesterday, by Chris Wood of PDQ in Penzance (@PDQProperty on Twitter) and it’s...

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