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The perfect valuation visit – Sam’s blueprint

11 years ago 1 year agoAgency Marketing, Community Building, Core Values, Direct Mail, Social Mediaadvice, blog, instructions, letting agent, winning instructions

At HomeTruths, we – that is, my consultants and I – offer a free consultation to homeowners who...

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3 1 1.3 K

There’s profit in pizza

11 years ago 1 year agoAgency Marketing, Content Marketing, Core Values, Productivity, Social Mediaadvice, blog, estate agent, marketing, strategies, tips, winning instructions

Most days, I chat to an estate agent about their biggest challenges.  Up and down the country; single...

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Estate agents websites – My top 5 tips

11 years ago 1 year agoAgency Marketing, Core Values, Workflowadvice, blog, ContentMarketing, emarketing, estate agent, estateagent, instructions, letting agent, strategies

I’m working on a few estate agents’ websites at the moment, including one for a real estate agent...

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Never knock the competition

11 years ago 1 year agoBrand and Positioning, Estate Agency, Recruitment and Trainingadvice, blog, communication strategy, landlords, strategies, tips, winning instructions

Never knock the competition. My dad taught me this; he was a star sales rep in the 70s,...

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I don’t sell property – I sell viewings

11 years ago 1 year agoAgency Marketing, Direct Mail, Productivityadvice, blog, communication strategy, instructions strategies, marketing, strategies, tips, winning instructions

This was said to me yesterday, by Chris Wood of PDQ in Penzance (@PDQProperty on Twitter) and it’s...

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It’s not about the house

11 years ago 1 year agoBrand and Positioning, Direct Mail, Recruitment and Training, Social Mediaadvice, blog, communication strategy, estate agent, marketing, MarketingChallenge, Recruitment, winning insructions, winning instructions

When you are in the valuation appointment with a potential vendor, what are you selling? Some agents would...

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Should estate agents blog?

11 years ago 1 year agoBrand and Positioning, Productivity and workflow, Recruitment and Trainingadvice, Agency Marketing, agencymarketing, blog, communication strategy, ContentMarketing, creative marketing, instructions, marketing

Estate agents are busy people right now. Keeping valuation appointments coming in, organising viewings, sales progression, and generally...

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3 1 306

What’s your audience worth?

11 years ago 1 year agoAgency Marketing, Direct Mail, Productivityadvice, Agency Marketing, blog, creative marketing, Directmail, Facebookads, Productivity, PropertyMarketing, strategies, tips, winning instructions

Why your audience is your most valuable asset, and how to look after it I posted this picture...

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When did estate agents become marketers?

11 years ago 1 year agoAgency Marketing, Core Values, Direct Mail, Productivityadvice, blog, communication strategy, creating content, CustomerAcquisition, DigitalMarketing, Estateagents, profit, strategies, tips

An estate agent friend of mine asked me the other day, “Sam, give me a better term for...

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Who’s your pacemaker?

11 years ago 1 year agoBrand and Positioning, Customer Acquisition, Direct Mail, Estate Agency, Recruitment and Trainingblog, communication strategy, creating content, database, strategies

Do you ever watch the London Marathon or the Great North Run? I do, with a mixture of...

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