Your core values and why they matter
I was presenting at a local businesswomen’s networking event this week and I asked the ladies in the...
The market share trap
There are 8 million people living in Switzerland – compared with China (1.3 billion) and the US...
The Power of Prediction Marketing – What it is and why it matters to you
By the time a vendor calls you to book a valuation, you’re already too late. You’ve either won...
The 7 most popular tips of 2016
Every week during 2016 I emailed a tip to help independent estate and letting agents. Did you get...
10 Key estate agency marketing predictions for 2017
Marketing is changing, and the speed of change is pretty mind-blowing. It was only 10 years ago that...
My 5 step formula to attract new landlords
I’m fascinated by marketing. I love learning about what makes someone respond to this advert, but not that...
How to be the best you can be
This week, my lovely Agents of Change Mastermind members and I are going on a very special retreat....
Clever canvassing
How not to chuck your money away on canvassing campaigns that don’t work. If you could double your...
It’s broke, let’s fix it
How the reputation of the estate agency industry is broken and needs fixing, from the inside out. I...
Which supermarket are you?
How to define your brand positioning and get your messaging clear to attract the right kind of clients...