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Recent Posts

  • The Secret Shopper Strategy
  • Why Your Estate Agency Needs a Market Response Plan (Before It’s Too Late)
  • How To Create a Culture that Turns a Staff Headache into a DreamTeam
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  • Fix Your Culture in 3 Months
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Agency Marketing

Is your diary running your business?

12 years ago 2 years agoAgency Marketing, Direct Mailadvice, blog, communication strategy, estateagent, strategies, tips

Has anyone seen my weekend? I’m sure it was right here, and now it’s gone. And when I...

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Ditch the tech!

12 years ago 2 years agoAgency Marketing, Community Building, Landlordsadvice, blog, communication strategy, email marketing, estate agent, estateagent, instructions

I conducted a mystery shop this week.  I called an agent, and spoke to a lovely lady called...

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The perfect valuation visit – Sam’s blueprint

12 years ago 2 years agoAgency Marketing, Community Building, Core Values, Direct Mail, Social Mediaadvice, blog, instructions, letting agent, winning instructions

At HomeTruths, we – that is, my consultants and I – offer a free consultation to homeowners who...

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There’s profit in pizza

12 years ago 2 years agoAgency Marketing, Content Marketing, Core Values, Productivity, Social Mediaadvice, blog, estate agent, marketing, strategies, tips, winning instructions

Most days, I chat to an estate agent about their biggest challenges.  Up and down the country; single...

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Estate agents websites – My top 5 tips

12 years ago 2 years agoAgency Marketing, Core Values, Workflowadvice, blog, ContentMarketing, emarketing, estate agent, estateagent, instructions, letting agent, strategies

I’m working on a few estate agents’ websites at the moment, including one for a real estate agent...

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I don’t sell property – I sell viewings

12 years ago 2 years agoAgency Marketing, Direct Mail, Productivityadvice, blog, communication strategy, instructions strategies, marketing, strategies, tips, winning instructions

This was said to me yesterday, by Chris Wood of PDQ in Penzance (@PDQProperty on Twitter) and it’s...

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What’s your audience worth?

12 years ago 2 years agoAgency Marketing, Direct Mail, Productivityadvice, Agency Marketing, blog, creative marketing, Directmail, Facebookads, Productivity, PropertyMarketing, strategies, tips, winning instructions

Why your audience is your most valuable asset, and how to look after it I posted this picture...

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When did estate agents become marketers?

12 years ago 2 years agoAgency Marketing, Core Values, Direct Mail, Productivityadvice, blog, communication strategy, creating content, CustomerAcquisition, DigitalMarketing, Estateagents, profit, strategies, tips

An estate agent friend of mine asked me the other day, “Sam, give me a better term for...

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Does your website have a £300 million button?

12 years ago 2 years agoAgency Marketing, Email Marketing, Marketing, Productivity, Social Mediaadvice, blog, communication strategy, instructions, letting agent, marketing

No one likes bad websites. If you can’t find the information you’re looking for in a nano second,...

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If you can’t beat them….

12 years ago 2 years agoAgency Marketing, Landlords, Productivity, Selling Propertiesadvice, blog, communication strategy, estateagent, landlords, letting agent, marketing, winning instructions

I took my daughters to London this weekend.  They made complex arrangements to meet various friends, at several...

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