Email Marketing – How to use it to Get more Valuations
Email is still the best form of marketing. It’s cheap, direct and it works because largely, it’s permission-based;...
What got you here isn’t working any more
Over half a million people work in estate agency in the UK, probably three times the number employed...
Your core values and why they matter
I was presenting at a local businesswomen’s networking event this week and I asked the ladies in the...
The market share trap
There are 8 million people living in Switzerland – compared with China (1.3 billion) and the US...
The Power of Prediction Marketing – What it is and why it matters to you
By the time a vendor calls you to book a valuation, you’re already too late. You’ve either won...
The 7 most popular tips of 2016
Every week during 2016 I emailed a tip to help independent estate and letting agents. Did you get...
10 Key estate agency marketing predictions for 2017
Marketing is changing, and the speed of change is pretty mind-blowing. It was only 10 years ago that...
My 5 step formula to attract new landlords
I’m fascinated by marketing. I love learning about what makes someone respond to this advert, but not that...
New Landlords – where to find them and how to get them
How independent letting agents can attract and convert new landlords by using creative and innovative marketing tactics. Landlords...
Buying Boards?
You’re in an MA in a house you really want. It’s a prime property, in a lovely area....