You Get the Clients You Deserve
My youngest daughter – Tess – is heartbreakingly and very worryingly beautiful. She has long blonde hair, and...
What’s working right now in estate agent marketing
I was on a call with a lovely client of mine recently. She’s in south Manchester, and when...
Email Marketing – How to use it to Get more Valuations
Email is still the best form of marketing. It’s cheap, direct and it works because largely, it’s permission-based;...
What got you here isn’t working any more
Over half a million people work in estate agency in the UK, probably three times the number employed...
Your core values and why they matter
I was presenting at a local businesswomen’s networking event this week and I asked the ladies in the...
The market share trap
There are 8 million people living in Switzerland – compared with China (1.3 billion) and the US...
The Power of Prediction Marketing – What it is and why it matters to you
By the time a vendor calls you to book a valuation, you’re already too late. You’ve either won...
The 7 most popular tips of 2016
Every week during 2016 I emailed a tip to help independent estate and letting agents. Did you get...
10 Key estate agency marketing predictions for 2017
Marketing is changing, and the speed of change is pretty mind-blowing. It was only 10 years ago that...
My 5 step formula to attract new landlords
I’m fascinated by marketing. I love learning about what makes someone respond to this advert, but not that...