Not your father’s marketing

Over half a million people work in estate agency in the UK, probably three times the number employed in the industry when I was a child.

Transactions, however, have not trebled in the same timespan.

Which means one thing: HUGE competition for instructions.

Where your predecessors could rely on word of mouth and goodwill to keep stock levels humming nicely, you need to work your ass off to attract every single new vendor or landlord.

Because what got your father here, won’t get you there.

Back then, deals were sealed on the golf course, at the Rotary Club and over a pint.

Nowadays, we need to create a veritable marketing arsenal to keep up, never mind getting ahead.

Perhaps you’re already doing these:

  •  Leaflets
  •  Touting letters
  •  Social media
  •  Advertising

But have you considered these marketing channels?

  •  Events
  •  Email ‘drip’ campaigns
  •  Your own networking group
  •  Ebooks
  •  Website email capture
  •  Blogging
  •  Webinars
  •  Facebook ads….

….I could go on…

 Stop working harder, and start working smarter.

Marketing doesn’t need to be time-consuming, or expensive. I help my clients to leverage their time and efforts, so that they don’t become the bottleneck in their agencies.

Want to know if and how I can help you? Let’s talk. Just answer some simple questions here and I’ll be in touch straight away.

Not your father’s marketing


What to read next: Why You Need a Marketing Funnel

What to do next: Do you get my Supertips? They’re jam-packed full of great tips and marketing strategies just like this one, and best still – they’re free! Get yours here ->

Speak to Sam: If you’d like to know how I think you could improve your marketing, just answer a few short questions here and I’ll tell you if and how you could be more effective.


1 174

One thought on “Not your father’s marketing

  1. Anthony 5 years ago

    Hmm….interesting ideas for alternative marketing channels. Great tip Sam. I would like to discuss these at a later date.