Where have all your leads gone?
So you don’t have enough leads, right? The phone isn’t ringing; your canvassing isn’t working; your print advertising...
What are you up to?
Here’s the problem: you’re not getting through enough doors, so you’re not getting the opportunities you need to...
How social media can help you win instructions
By the time you get invited out on a market appraisal by a prospective vendor, it’s probably already...
Soon is not as good as now
This is my favourite quote, from a marketing hero of mine, Seth Godin. And here’s why: I like...
Dress to bill
As some of you know, I run a vendor-focused consultancy, at www.home-truths.co.uk. Through a network of consultants, we...
What are you worth?
Picasso was once enjoying a double espresso in his favourite café in Paris, when he was accosted by...
Running on word of mouth?
Congratulations. You have created a culture where people are happy to refer you to their family and friends,...
How to conduct the perfect viewing
Is there any such thing as the ‘perfect viewing’? Maybe not, but there are some things you can...
How different are you?
Most estate agents say they’re different, but are they, really? Here are six bullet points taken from an...
What to say on those phone enquiries
Do you find those phone calls tricky? You know, the ones that start with “Hi, how much do...