It’s a weird market out there right now. Viewings have slowed to a trickle. Vendors are starting to panic. And the pipeline that felt solid in March? It’s now looking dangerously thin.
If you’re like most independent agents we speak to every day, you’re feeling the squeeze.
The temptation is to double down on sales. Chase every last buyer. Drop your fees. Say yes to listings you’d normally walk away from. Hope it’ll turn around.
But here’s the truth no one is saying loudly enough: chasing sales right now won’t save you. Building stock will.
This market needs a response.
A plan. Not just blind activity, but strategic, focused effort that helps you stabilise, grow and lead – even when the rest of the market is standing still.
That’s exactly why we’ve created the Market Response Plan for Summer 2025.
It’s not a fluffy report or a theory-filled PDF.
It’s a step-by-step playbook built from what we’re doing at AshdownJones every day to weather this slowdown and prepare for the upturn.
Here’s what it covers:
- How to calm nervous vendors and stop them from jumping ship
- The daily activities we’re using to double listing volume
- Why we’ve put sales on the back burner and gone all in on stock
- Our full Operation Calm Waters strategy for stabilising your team and systems
- What metrics we’re tracking every week (and what we’re ignoring)
It’s straight-talking, practical and designed for agency owners who don’t want to coast -you want to take control of your financial future by taking action, now.
If you want to know what to focus on, how to get your listings back on track, and what it’s going to take to come out of this summer stronger, this plan will give you the answers.
You don’t need more noise. You need clarity.
You don’t need more hustle. You need direction.
This is it.
Download the Market Response Plan now and put yourself back in the driver’s seat.
Sam
When you’re ready, here are three ways I can help you:
1. Strategic Marketing Support: Book a free Growth Planning Call with me to explore how you can take your agency to the next level of growth, whether you’re a solo operator or a multi-branch owner.
2. Read my book ‘The Selective Estate Agent’: Our AJ Blueprint for ambitious estate agents who want to work less, earn more, and become the premium choice by being brilliantly selective. Get your copy for £1 by emailing me direct here!
3. Listen to the ‘Ignite Your Agency’ podcast: in this episode, I cover “Buyer Drought or Just a Blip? Our AJ Team’s Market Reaction”
