Over half a million people work in estate agency in the UK, probably three times the number employed in the industry when I was a child.
Transactions, however, have not trebled in the same timespan.
Which means one thing: HUGE competition for instructions.
Where your predecessors could rely on word of mouth and goodwill to keep stock levels humming nicely, you need to work your ass off to attract every single new vendor or landlord.
Because what got you here, won’t get you there
Back then, deals were sealed on the golf course, at the Rotary Club and over a pint.
Nowadays, we need to create a veritable marketing arsenal to keep up, never mind getting ahead.
Perhaps you’re already doing these:
- Touting letters
- Social media
But have you considered these marketing channels?
- Email ‘drip’ campaigns
- Your own networking group
- Automated marketing
- Digital funnels
- Website email capture
- Facebook ads….
….I could go on…
Stop working harder, and start working smarter.
Marketing doesn’t need to be time-consuming, or expensive. I help my clients to leverage their time and efforts, so that they don’t become the bottleneck in their agencies.
Want to know if and how I can help you? Let’s talk. Just answer some simple questions here and I’ll be in touch straight away.
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What to read next: Why You Need a Marketing Funnel