Let me guess:

You started this whole list building thing with a fully loaded Starbucks card and a full tank of motivation.

But 87 lattes and a fresh patch of grey hair later…

And you’re still right where you started.

You got lost in “all the things”… all at once.

… What kind of lead magnet should I create?

… What kind of pop-ups should I install on my blog – and where do I put them?

… How do I connect it to my Drip or MailChimp account? And what happens next? Should I send a welcome email? A full nurture sequence? How many emails? What about pivoting to my product or sales funnel?

… What about running Facebook ads? Guest posting? Challenges? Instagram Stories? Snapchat? Content Upgrades?

Ugh. As I said…

All. The. Things.

And they all have their place.

But it’s in knowing the right sequence these strategies must be executed upon — and how to tackle them with complete confidence that allows you to grow your list every single day.

What you need:

Confidence to double down on a super clear, “first do this, then do that” list building strategy that gives you visible momentum and unwavering motivation to keep stacking up the list building wins.

You didn’t choose to move here.

In fact, when you got started, you were fully committed to “keeping it simple” and not falling prey to the infamous “shiny object syndrome”.

But as you struggled to gain traction with your list building efforts, those shiny objects started looking more… umm… shiny.

So you plunked down on the annual plans of every new software that came your way.

Page builders, email automation software, cart software, webinar software, countdown timers, etc.

You’re all tech’d up, with nowhere to go…

And no idea how to tie together this intricate web of software and systems that you now have in your arsenal.

What you need:

To leverage a small but powerful stack of inexpensive list building tools — and to allow yourself to be meticulously guided in their most effective implementations, instead of forcing yourself to become a black belt tech ninja overnight.

An epic blog post here.

A social media post with 100 “likes” there.

Maybe a Facebook ad campaign or a 10-day challenge if you’re feeling extra frisky.

You’ve tried a bunch of things — maybe even got a bit of traction.

Unfortunately, you’ve never stayed committed to a strategy long enough for it to produce a steady stream of email subscribers.

Growing an email list has less to do with capitalizing on short, inconsistent bursts of inspiration — and everything to do with committing to a consistent and predictable list-building system.

I didn’t grow my email list to over 300,000 strong with booming home run swings followed by long periods of radio silence.

I doubled down on the fundamentals, chipped away with determination, and made sure that I was growing my company’s most important asset every. single. day.

What you need:

A consistent content creation strategy for bringing in a steady flow of leads onto your email list every single day without fail.

I get it.

Investing in Facebook Ads can feel like a bit of a gamble.

But secretly, you also know that Facebook ads can be the shortcut to waking up next month to 1,000 new people on your email list who want to hear more about your offer and how they can grab it.

That is, if you know how to do it right.

The thing is… you’re not afraid of smartly investing in paid ads.

You’re afraid of making bad bets and having to explain to your partner why you just stuffed Zuckerberg’s Levis with a stack of hard-earned bills and have nothing to show for it.

What you need:

You need to know how to make smart bets with Facebook ads. How to get the most mileage from a tiny budget that can significantly skyrocket your list growth, while giving you the speedpass to growing an asset you KNOW you’ll be primed to cash in on with a strong offer and sales funnel down the line.

I’m gonna come right out and say it.

There’s a huge difference between building an email list and building a profitable email list of soon-to-be buyers.

And being aware of this crucial distinction informs every decision you make.

From the type of lead magnet you create to the automated sales funnels and email follow up sequences you use to engage your new leads in the days and weeks following the opt-in.

Most gurus will tell you “the money is in the list”.

Better-informed experts will correct them and say “the money is in your relationship to the list”.

But the truth is…

The money is in your subscriber’s relationship to the problem they’re trying to solve.

And unless your lead magnet, sales funnels, and subsequent messaging confirms and reinforces that relationship, chances are it won’t lead to money changing hands.

What you need to know:

Your job isn’t to simply build an email list. It’s to build a list of future buyers.