How you can easily add £100,000 or more to your topline by having a marketing system that does the work for you.
Let’s do the maths:
Take your average fee and multiply it by your conversion rate. What figure do you get? That’s how much every new market appraisal is worth to you.
Average fee £3000
Conversion rate 60%
Income per MA = £1800
To add another £100,000 to your topline, how many new market appraisals do you need?
£100,000 divided by £1800 = 55.5 new market appraisals a year
or just over one a week.
Wow. An extra £100k for just 1 new market appraisals a week! Just imagine if you had a marketing system that could do this for you, so that you don’t have to go out and hustle every day.
It’s time to stop sending out leaflets that people don’t want, and paying for expensive print advertising that people don’t read.
All you need is a marketing system.
If you’ve been following my content for a while, you’ll know all about my six step marketing system to get you through more doors.
It’s simple, it’s proven, it works.
Step 1 – create a subscriber briber. Something valuable that will motivate a prospective client to exchange their email address for it. Try an ebook, or a checklist, but make it relevant for the target market you want to attract.
Step 2 – take them to a dedicated page. There’s no point in driving website traffic to your home page; there are simply too many distractions on it for them to notice your freebie, and click on it. Create a distraction-free zone, called a squeeze page’, and your conversion rate will skyrocket.
Step 3 – connect an email service provider. This lets you collect email addresses and organise your mailing lists, and keeps you legal by offering subscribers a way to unsubscribe easily.
Step 4 – add an autoresponder series. Write a series of emails that your readers will love to receive. Add it to your email service provider and you have an automated ‘touch campaign’ to keep you top of mind.
Step 5 – drive traffic. Make a list of all the places you can drive traffic from, so that your squeeze page always has fresh leads to convert.
Step 6 – implement! A system isn’t a system until it’s documented and resources allocated. Create a spreadsheet of the daily, weekly and monthly activities, then delegate and monitor progress. This system shouldn’t rely on you to implement it, otherwise you remain the bottleneck.
I’m currently working with six clients, creating and implementing a marketing system for them. It’s my unique Client Attraction System – a complete marketing system that once created, just brings the leads in, every single day.
How much time are you spending on marketing that doesn’t work?
The average agency owner I speak to is putting in 10 hours a week on leafleting, designing print adverts, prospecting calls and even door-knocking. And what’s really frustrating, is that not only are you spending all this time every week, but you have nothing of substance to show for it.
Think about that for a minute: no more prospecting; no more leafleting. Instead of your team just sitting round waiting for leads, imagine if you could get them through more doors effortlessly, every single day.
Imagine having those 10 hours a week back – for the rest of your career – what could you do with all that time?
Valuations on demand
Automating your marketing isn’t easy, but it is simple. My complete client attraction system is made up of just four ingredients:
Landing page – a page without any navigation, where you can direct visitors
Lead magnet – something of value you can offer on this page; an ebook, checklist or online valuation
Automated emails – a series of emails that is sent out to each new subscriber automatically
Facebook ads – these keep your marketing ‘funnel’ full of fresh new potential clients
This four-part system works for every size and type of agency, from Paisley to Portsmouth.
I’ve been perfecting this client attraction system for a decade, so that you don’t have to. I’ve designed it to be ‘evergreen’, meaning you can mostly set it and forget it. In fact, my system I created and put in place four years ago still works for me today, and every day; and I haven’t touched it since then.
My client attraction system – when set up properly – is proven to bring in an extra £100k a year for my clients – every year.
If you’d like to have a chat about this, drop me a line at firstname.lastname@example.org – I’d love to hear from you!
Looking forward to talking to you.
What to read next: Agency Transformation – 3 Mindset Shifts to Massive Business Growth
What to do next: Do you get my Supertips? They’re jam-packed full of great tips and marketing strategies just like this one, and best still – they’re free! Get yours here -> www.samashdown.co.uk/samsupertips
Speak to Sam: If you’d like to know how I think you could improve your marketing, just answer a few short questions here and I’ll tell you if and how you could be more effective.